One of the questions I hear most often from coaches is "What can I do to get more potential coaching clients to my website"? The answer is there are many things you can do to build your website traffic and my question is,"are you doing them"?
It is hard to keep up with client appointments, record keeping, billing and promote your coaching business. That is why you must make a plan to fit all these activities into your schedule. You must also have the commitment to success required to diligently promote your coaching business while being a superior coach for your clients.
I suggest that you schedule fifteen to twenty minute segments into your schedule to conduct your marketing efforts. Three to four of these marketing appointments a day will boost your marketing efforts, produce more coaching clients and much more coaching income.
Write articles
Submitting articles to EzineArticles.com is a great way to market your business and to share your coaching skills with people who want the information you have to offer. I suggest that you submit at least two or three articles a week. In a very short time you will be able to write a 300-400 word article in 15 or 20 minutes. Be sure the resource box in your article submission directs readers to your coaching site.
Blog Posts
Once you have your article complete you can easily shorten the article and rewrite the content in a more casual style. Blog post should be shorter and more conversational than articles. Your blog should feature an irresistible offer of desirable information in exchange for a potential clients contact information.
Tweet
Twitter is a micro-blogging site that allows you to send messages with up to 140 characters. You can give valuable coaching information to your potential clients by tweeting hints, suggestions, and information that your target client will find valuable. Over time potential coaching clients will begin to know you and what you have to offer them. This familiarity will make them more likely to be interested in an introductory coaching session.
Facebook
Join a Facebook group that appeals to your target coaching niche and contribute to the conversation. Share your coaching knowledge in a casual and supportive manner. When you contribute positively to the discussion people will be attracted to you. They will soon know that you understand their challenges, problems, and desires.
Other People's Blogs
Find blogs written by other experts in your target coaching niche and make comments on their blog posts. Add to what the writer has to say and give more information on the subject that readers will be interested in. Always be sure to be supportive and complimentary of the writer but add content to what the writer has written.
Teleseminars
You can use the same basic article and repurpose it into a teleseminar by simply making room for participant input and adding action steps. Break the article down into segments and think of some open ended questions that you can ask teleseminar participants. Add steps that the participant can do to put your information to use immediately.
Workshops
Now that you have repurposed your original article into a teleseminar, it is very easy to create a workshop that you can conduct for groups in your area. Find several groups in your area that relate to your target coaching niche and ask if they would like to have a free workshop at one of their meetings. You will be surprised how happy they will be that you asked. Use your teleseminar material to make a Power Point presentation and create group or paired activities involving the action steps. That is all it takes to make a workshop that your audience will love. Be sure to offer a limited number of introductory coaching sessions and have a form to collect names and contact information so you can set times for those that want a session.
Follow Up
This is the place where most coaches drop the ball. We all spend a lot of time, effort, and money to attract opt-ins and coaching clients and then we neglect to follow up. Use your autoresponder system, emails, newsletters and phone calls to check in on current clients, past clients, and prospective clients. This personal touch goes a long way.
One article can be repurposed to help you reach potential coaching clients and help others in so many different ways. If you believe that your coaching can help people then you should be offering you information in all of these ways.
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