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Friday, July 3, 2009

How to Optimize Your Website For Increased Web Traffic

Something every website owner needs to know is how to optimize their website to increase their traffic. You need to know how to optimize your website if you want to take advantage of higher search engine rankings to increase your visitor rate. Here are 5 simple pointers to guide you in optimizing your web pages:

1. Use Meta Tags

Meta Tags are tags like your title, keywords and description that you see for most web pages. Your title and description will appear on Google search results so you have to choose what you put in there wisely. Typically, you will want to include your main keyword and any supporting keywords.

2. Use Alt Tags

One trick to further optimizing your pages is to tag your images and graphics. By using alt tags to tag them with your main keyword phrases, you further increase the search engine viability and overall relevance of your website.

3. Ensure An Optimal Keyword Density

Keyword density is less important that it was a few years ago, but it is still relevant for getting those number one spots on the search results. Try to aim for a keyword density of 3% to 5% for every web page you have if possible. This means that for every 100 words of text on your page, 3 to 5 of those words should be your main keyword phrase.

4. Take Advantage Of RSS Feeds

Use RSS feeds to capture subscribers to your feeds so that they can keep up with your content. You can also use RSS feeds to syndicate content such as relevant news content on website. One of the key factors for SEO is to have fresh, dynamic content on your website on a regular basis because Google spiders like new content.

5. Use A Site Map

A site map is a way to create a structure of your site and make it easy for spiders to 'crawl' your pages. It is a single web page that contains all the most important pages of your website. One easy method of creating a site map is to use XML-Sitemaps.

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