The reasons why your shopping carts remain empty may be plentiful, because you did not realize that doing business on the Web is totally different from your conventional shop. Ask yourself the following questions:
- Does your company name explain your business?
- What title and tags did you use?
- Is your content keyword-rich?
- How is your search engine ranking?
- Is your website lay-out effective?
- Are you promoting your website properly?
Because your visitors cannot physically walk into a building to see what you are selling, your online business name has to be explanatory. "Sylvia's boutique" sound melodious, but will not be picked up by search engines when a user is looking for custom jewelry. "Sylvia's custom jewelry boutique" on the other hand, would.
When registering your website use plenty of tags and business related keywords. Keywords are important throughout your entire website, including the content of all your web pages. If you are uncertain about which keywords work, register with an online service to help you. Some of them are even free. The better your keywords, the sooner you will be picked up by search engines, the more people will see you, and the faster you will be making money.
If you like Flash animations, videos and lots of clip art you may be in for a shock. These features are only acceptable in moderation. As exciting as you may find them yourself, they may crowd your pages, slow down the loading of your website, be distracting from the actual content of your site and some people simply do not like them. They want to check your goods or services and get out.
Promote your website through articles, blogs, emails, forums, chats, Facebook, Flickr and some merchants are even using Twitter. Any way that will get you noticed will help because, on average, it takes an audience 9 views before they will start to remember you and your company.
Managing an online business is not a one-time project, but requires constant work. You will have to test your traffic flow and check your links frequently. If they are broken, vital pages may be inaccessible and you may be missing out on numerous sales. If your traffic numbers are not increasing and your search engine rankings are not improving you may have to refresh your content, change your promotion campaign, or think about hiring a professional to revamp your site. There is no shame in admitting that you lack certain skills... Rome was not build in one day either! Learn from your mistakes and before you know it you will be top seller in your field. Good luck!
Irida_Sangemino
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