Using Blogs
Blogs are basically web logs that are very popular now, and have been for a number of years now. Adding a blog to your website will increase it's ranking with search engines, but you will have to update it often. Since search engines like updated content this is what will increase your ranking. Also if your using a social networking site like Digg.com or Twitter a blog is an excellent way to drive traffic from these sites to your website.
Join a Social Networking Site
There are a lot of social networking sites on the internet that can give the traffic coming to your website a huge boost. You can even target a certain market with your profile that these site let you add. Your profile is very important as it lets you connect to your specific customer base. Another great thing about these sites is the fact that they will create new traffic if you use their news feeds to publicize certain activites you want to promote.
Free E-books
Now I know you probably don't want to give anything away for free if your running a business but this is actually a good idea. You should make an e-book about topics covered on your website or blog and give it away to readers in a downloadable version. You can get private label rights on the internet and put some fancy graphics on your e-book and it will help increase sales. It's kind of like a teaser.
With the short list above you have an outline of how to drive new traffic to you website and business. Most people will use these ways to their full advantage. Believe me, they all work very well.
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