Keyword density
According to studies, search engine crawlers recognize text and nothing else. Whether it's included in your domain name or the text that's published in your web pages, as a website developer, you need to be aware of the importance of keyword-rich web page text. A high quality article which includes significant keywords will rank higher compared to an article that has no significant keywords in it.
Make sure, though, that you consider your human readers when you write or buy articles online. It's easy to succumb to cheap, black hat SEO tactics when you're competing against thousands of websites which contain the same subject matter. However, black hat SEO websites live short lives in any search engines online.
Remember, although they're primarily programs, these search engines are still administered by human hands, and humans like me and you value good and informative articles that make sense. Who needs text that's plainly garbage anyway? If you put garbage text on your website, you're bound to be banned from popular search engines online.
Keyword in the domain name
Most likely, you won't be using the original URL of your website, which is probably going to look like a long string of codes which is impossible to remember. If you're serious about developing that website, then you'll go through troubles to buy short and catchy domain names.
A word of advice, though, you should but domain names that include the same significant keywords you've chosen for your online marketing purpose. Make sure that these are all included in the main body of our URL address. Your URL is also text which the crawlers will be able to detect. This means that a god domain name or URL can get you places when it comes to search engine rankings.
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