We learned how important it is to have a website optimized for keywords that potential customers are looking and searching for. The headline, the title, and the text should all use these keywords, but in a natural way. We used Micro Niche Finder to find what people were looking for and found the words people were using to look for our service. What we discovered were our customers were using words that we didn't even think of. So as they say "give the customers what they want" We used those word combinations to better organize our website content and within a few months we were in the top 5 for our chosen keywords. Today our website is ranked No. 4 on Google for "getting more customers" and receiving sign up for our free e-mail course.
These valuable "natural search" rankings bring us the type of customers we are looking for. In addition we have also attracted a number of businesses that are looking to use this technique to get more customers for their website. Search engine optimization works best in the context of a total strategic marketing program. For example you can use inexpensive print and online ads to drive traffic to your website, where you can capture prospective customers.
If you are highly motivated, you can learn how to do search engine optimization yourself but it is easier to find experts on getting more customers by subscribing to helpful email newsletters such as Larry Chase's Web Digest For Marketers or Ralph Wilson's Web Marketing Today. Read and practice what they suggest. But if you are willing to outsource this task in order to save your valuable time then hire a firm to do it for you. These firms are experts and get help get your website optimized for keywords and help you get lots of new customers.
Thom_McCarroll
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