SEO, Search Engine Optimization, is one of the most lucrative and widely used techniques. What is this exactly? It is keywords strategically placed throughout your content to better serve the search engines, such as Google, Yahoo, AOL, Ask.com, etc. You type in a phrase or keyword when you are looking up something and search engines read it and pull from your words to bring up articles or sites on the net that reference what is being searched. Ideally, you want to be the one they see first and for that to happen you need to make sure you are putting the words most searched throughout your article or you will not be seen. This is how to generate web site traffic that is 'organic'.
Ads on Search Engines (PPC). This is the little ads you see to the right in a block or tile of search pages when you run a search. Sometimes your keyword or phrase is not fully recognized and so the ads that are to the right will offer examples of things that are related to what someone is looking for. In doing so it will drive or direct someone to your site as you have the information in your site that the web says is valid to the person who is searching a subject. This is one of the many ways to generate web site traffic, and very effective, however it is paid traffic so keep that in mind, and always be aware of your budget. If your budget is slim, strive for the 'organic' traffic mentioned above.
SMO, Social Media Optimization. Create Buzz! Yes sir, if you tweet it on Twitter, talk about it on Face book, or make it taboo on MySpace...everyone will want to know more about it. It is popular and it is on your site! What are they going to do when they hear it on some social network somewhere and want to know more? They will go to your site! Social media is where it is at today. So make sure you create a buzz that everyone wants to know more about and send others to learn too! This is an excellent way to generate website traffic and popularity.
What ever the subject of your site, or your niche, traffic generation is vital. Otherwise it's like setting up shop in the middle of the desert. You will never get any business! If you don't know how to generate web site traffic your online lifespan will be very short indeed!
Matthew_Rhodes
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