Why good content is important
Good content is important because when people come to read your article they want to know the information about it! That's why it's important to go in depth with your articles. Content is what can make or break your traffic and even your site. You can spend thousands of dollars paying for advertising and ad words to get traffic to your site, but that will mean nothing if your content isn't good. Especially if your having first time visitors on your site, if they come to your site and see your articles are either copied or just complete rubbish 99% of your new visitors you won't see again. Bye bye..
Nonetheless, good content builds your reputability and how people perceive you as a webmaster. I receive a bit over 300-400 emails weekly with people asking me questions either about my site or a niche relating to what I talk about. The reason for this is because I write quality content and people see that! Therefore, they ask me questions because they know I'll provide them with the correct in-depth information they want. Know if I wrote a article with only two or three paragraphs and it contained nothing that benefited the visitor chances are they won't be emailing me asking me a question.
Good content equals cash
I wrote a article on my blog titled "Is your content selling?" in that article I explained if you write quality content the money will follow (If you take the right steps). Now say you're apart of a affiliate program and you want to earn some cash off of a product. You decide to take the wise road and write a article about it. BUT.. Your article is garbage, bad title, no reasons why you should by this product or how it will benefit you or anything good to convince your reader that they should buy this product. So, why would someone by the product your referring if you give them no good reasons to? I'm telling you, it's about quality!
Oh my god, I've just realized my content is bad.. What should I do?
As I always say it's better to fix your mistakes than ignore your mistakes. If you realize that the article you've been writing are not well written it's okay as long as you take the time to correct your mistakes. Go ahead and find the article(s) that you need to re-edit and go ahead and make them more juicy! Of course you've probably lost a good amount of traffic but at least you can stop your self from losing anymore. This can even benefit you. How so? If your previous readers come back to your site and see that you've corrected your mistakes and made your article more juicy and well written and continue to do so with your future and recent posts they'll start thinking more highly of you. Because you took the time to FIND your mistakes and FIX your mistakes instead of just IGNORING them.
I don't know how to write a "Quality" article.. Teach me?
You'll be surprised how easy it is to actually write a quality article. Remember you don't have to be a grammar wiz to be able to write a good article. Hey, look at me I'm not the best at writing but I still know enough to put together a well written article.
1: Keep basic grammar skills such as...
* Spelling - Make sure your spelling is correct. If you have trouble try writing your article in Google Docs, Microsoft word or a default text editor with spelling correction in it.
* Organized - Keep your content organized don't talk about one subject then fade into another. If your going to do so change the paragraphs.
* Punctuation - Don't confuse your readers with simple mistakes like "Theyre when it should be they're" make sure they know what your talking about. Don't use BIG words but don't use SMALL words either - Don't use humongous words such as "Today feels like a incessant day" this will confuse your readers. Don't use small words either such as "Lol omg, today was fab" Not everyone is familiar with the shortened words.
I keep my articles simple so they can be read by the average reader.
2: Know what your readers, know your niche
Know which audience you are targeting. From Internet marketers to stay at home moms. Make sure you know which audience you are reaching out to. Knowing your niche is VERY important because that determines your audience. Focus on your niche, if you write about making money online write about how to make money online! Don't write about Which T.V I should pick out for a birthday present.
I suggest when you pick a niche make sure it's something you can constantly write about and you know about. You can't expect to make a site about making money online if you don't make money online your own self! It doesn't make since. If your running a website make your niche is something you can write something fresh and influential about at least once every two weeks. If your running a blog make sure you can write about it at least two or three times weekly!
Sometimes you need to go on the limb and branch your niche out. Like me, I talk about Website tips, making money online, affiliate marketing, blogging and search engine optimization / traffic those are a lot of different niches but they all relate to one thing Internet marketing. So sometimes it does not hurt to go out on the long road and pick more than one topic. Just make sure you can write about it.
If your having trouble learning about your niche or determining your niche I suggest you check out Lisa's article about finding which niche is best for you.
3: Keep your readers interested
If you want to keep your readers coming back keep them interested in what you write about! Don't just write a five paragraph article just rambling.. The average reader does not take the time to read the whole article but they analyze for key factors of your article. This is why it's good to use ordered list to help get across and emphasize the importance of what your talking about. Using basic headers h1,h2,h3,h4 and the bold option are very good ways to help readers understand your point. For example, each time I get ready to switch to a new subject or branch off I always select a header tag to let readers know that this is the next subject I'm talking about.
4: Keep your readers reading!
If you have another article related to the one they're reading about find someway to link it into your article! This keeps your readers reading your content and gives you a better traffic ranking!
Bilal_Rammuny
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