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Friday, August 21, 2009

Website Traffic 101

It is the amount of data sent and received by visitors to a web site thus making it a large portion of Internet traffic. This is verified by the number of visitors and the number of pages they visit. Websites will monitor the incoming and outgoing traffic to figure out which parts or pages of their site are popular or mostly visited by their visitors and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are a lot of ways to monitor such traffic and the gathered data is surely of great help to structure sites, highlight security problems or indicate a potential lack of bandwidth - not all web traffic is welcome.

Other sites have advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Some sites also aim to increase their web traffic through inclusion on search engines and through Search engine optimization.

Website traffic can be reviewed and analyzed by viewing the traffic statistics or chart found in the web server log file which is generated automatically- a hit is generated when any file is served. The page itself is considered a file, but images, too , are files, that's why a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a person requests any page within the web site - a visitor will always generate at least one page view (the main page) but could generate many more.

It is also sometimes measured by packet sniffing hence gaining random samples of traffic data from which to provide information about web traffic as a whole across total Internet usage.

There are types of information that could be gathered when monitoring a web traffic. These includes the following: the number of visitors, the average number of page views per visitor, duration of the visitor's visit on the page, average page duration, domain classes which includes IP addressing information required to deliver pages and content, Busy times, most requested pages, most requested entry pages, most requested exit pages, top paths and lastly, referrers - the host can track the sources of the links and it could also determine which sites are generating the most traffic for a particular page.


Greg_DeMario

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