Traffic in short
Traffic for Website, often simply referred to as "traffic", is amount of visitors and visits a website receives. Of course, we must add in one more factor into our calculation; and that factor is time during which visitors visited your website.
Why is Traffic for your Site important?
Traffic is important because it is a key to your online success and it is vital for your website survival. By increasing traffic, your online business will be noticed and talked about. The information you want to forward will be forwarded faster. Everything on your website will be seen by more people. Getting massive traffic for website can be a good indicator whether you are doing well with your website promotion. It can bring you a lot of profit if you are selling something too.
There are 2 Types of Visitors
By increasing traffic for website, we basically increase number of visits our website received. There are two types of visitors. Those types have very big influence on your profit.
1) Browsing visitors: they visited your site "accidentally". They are here just because they like your website design or colors or friend gave them link etc. You got the point. They mean nothing to you because they don't need information on your website.
2) Targeted visitors: you are aiming for them. You want more and more of them. Reason is quite simple. They want your information, they want to buy your products. In short, they need you. Another interesting note to add is that they are searching for you. We will discuss how to abuse that later in some other articles.
Website Traffic Analysis
Website Traffic Analysis is definitely something you should pay attention to. It is very important to have understanding of your website traffic or visitors activity. There are several useful tools that make you able to monitor your web site statistics. So you are probably asking why is it important. The answer is obvious.
- You can make decisions based on visitors activities
- You can adjust content based on visitors needs
- You can get rid of methods that aren't effective
- You can test various strategies to get the most out of your website
You can monitor many different things like: visits, unique visits, pages views, time spent on website, traffic sources... And all those things can help indicate and take care of your problem.
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