Critical Website Statistics You Must Know

Are you up to date on your site's success? Do you know what your most popular page is? Or what search term delivers the most traffic? Are you aware of the average amount of time your customers spend on your website? If not, you need to get caught up, and fat. Every website owner should be monitoring these statistics in order to make the best marketing and content decisions for their site.

Critical Statistic 1 - Sticky Time

Sticky time is simply the average number of minutes a visitor will stay on your web page. Many times, sticky time is deceptively low because of search engine's tendency to click onto and away from websites rapidly in a search for information. The longer your average sticky time on the site, the better.

Critical Statistic 2 - Number of Pages Visited

Many times a visitor will go to multiple pages within your website. As the name implies, the number of pages visited will tell you how many pages people are going to while on your site.

Critical Statistic 3 - Unique Visitors

Unique visitors differs from total page views because it describes the number of different visitors to your page. While total page views will include repeat visitors, the same visitor clicking on different pages, and other misleading information, unique visitors will tell you exactly how many different people have been to your site.

Critical Statistic 4 - Referring Site

This statistic will tell you what URL your visitors came from. Are your visitors coming from your blog, a search engine, an ad on another site, or a bookmark? Knowing where your existing traffic is coming from is critical to developing a marketing campaign.


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